/* ============================================================ AKIN.IMPACT — Data Contextualised from PVPA / COG / B2B AOTY 2026 / Pods of Impact ============================================================ */ /* ── HERO HONOURS ─────────────────────────────────────────── */ const HONOURS = [ { year: '2024 / 2025', name: 'Champion of Good', by: 'NVPC', note: 'One of only 73 awarded across 2024–25' }, { year: '2024', name: "President's Volunteerism & Philanthropy Award", by: 'Conferred by President Tharman', note: 'PVPA · Corporate purpose & impact' }, { year: '2025', name: 'Tatler Gen.T Leader of Tomorrow', by: 'Tatler Asia · Media & Marketing', note: 'Founder, Arvin Tang · 9 markets' }, ]; /* ── DASHBOARD KPIs (now grounded in real numbers) ─────────────────────────────────────────── */ /* Hours economics: 1,000+ collective volunteer hours · 132+ humans activated $50K pledged yearly to pro-bono · cross-agency network 150+ employees · $60K/yr pledged Quantify hours @ $350: 1,000h × $350 = $350K · take whichever $$ is HIGHER → $350K */ const KPIS = [ { label: 'Volunteer hours · committed', value: '1,000+', delta: 'Across 5 years · 132+ humans', dir: 'up' }, { label: 'Hours valuation @ S$350/hr', value: 'S$350K', delta: 'Higher than cash pledged', dir: 'up' }, { label: 'Pro-bono cash pledged · annually', value: 'S$60K', delta: 'Up from S$50K in 2024', dir: 'up' }, { label: 'Partner orgs activated · cumulative',value: '45+', delta: '12 new in 2025', dir: 'up' }, ]; /* DE&I + intangibles (from B2B AOTY) ─────────── */ const DEI_METRICS = [ { label: 'Female directors', pct: 67, note: '67% — deliberate hiring, not aspiration' }, { label: 'Talent retention · 2-yr', pct: 95, note: 'Same consultant onboards & sees through' }, { label: 'Reported fair treatment · 2022 pulse', pct: 100, note: 'Regardless of sex, gender or race' }, { label: 'AI fluency · workforce coverage', pct: 100, note: 'Every employee upskilled via Elgo' }, { label: 'Pan-APAC scope of work', pct: 70, note: 'Across 7 markets in 2025' }, { label: 'Pro-bono leave uptake', pct: 85, note: '4 days/year volunteering policy' }, ]; /* Causes alignment (replacing SDGs with AKIN's four tenants) */ const TENANTS = [ { num: 1, name: 'AI for Good', pct: 88, color: '#C25B3F', note: 'TTAB AI Council · 3 tracks' }, { num: 2, name: 'Social Impact', pct: 76, color: '#FF8A6B', note: 'COG · NVPC · PVPA conferred' }, { num: 3, name: 'Co-creation with Partners',pct: 71, color: '#5B7B9A', note: '45+ partner orgs · 132 humans' }, { num: 4, name: 'Education', pct: 62, color: '#3F5972', note: 'NUS · Kaplan · TJC · Polytechnics' }, { num: 5, name: 'Animal Welfare', pct: 28, color: '#2C3E50', note: 'Emerging tenant · WWF #WeGotThis' }, ]; const HOURS_PLEDGED = [ { label: 'Strategy & Brand', value: 320, color: '#FF8A6B' }, { label: 'Creative & Design', value: 280, color: '#C25B3F' }, { label: 'Research & Insights', value: 220, color: '#5B7B9A' }, { label: 'AI Build & Engineering', value: 180, color: '#2C3E50' }, ]; const REACH = [ { country: 'Singapore', value: 8420, pct: 92 }, { country: 'Indonesia', value: 2650, pct: 48 }, { country: 'Japan / Korea', value: 1980, pct: 38 }, { country: 'Philippines', value: 920, pct: 22 }, { country: 'Malaysia', value: 698, pct: 16 }, ]; /* ── LIVE INITIATIVES ─────────────────────────────────────────── */ const INITIATIVES = [ { id: 'i-cog', status: 'live', featured: true, title: 'NVPC Consulting · Company of Good × National Campaign', desc: "Shaping how consumers can take part in the COG momentum — inviting the public to do good alongside purpose-led businesses. Visual identity (ripple-effect, coral/navy), 2 FGDs, post-qual synthesis, B2C CTA architecture and volunteering funnel for the 10th Anniversary programme.", tags: ['Consulting', 'Brand', 'B2C activation'], progress: 71, progressLabel: 'In delivery · 10th Anniversary launch', deadline: 'NVPC · National rollout', seats: 'Closed cohort · Founder-led', cta: 'See programme brief', }, { id: 'i-digitallyus', status: 'live', title: 'DigitallyUs · Touch Community Services', desc: "A cyber-wellness and proactive intervention programme for students. AKIN is assisting with narrative, brand, positioning, funding angles and creative consultancy — turning prevention messaging into something students actually opt into.", tags: ['Brand & narrative', 'Cyberwellness', 'Youth'], progress: 54, progressLabel: '54% scoped · 6 of 12 wks', deadline: 'Open · creative consult', seats: '1 strategist seat · 1 copy seat', cta: 'Volunteer skills', }, { id: 'i-saac', status: 'live', title: 'SAAC Volunteer Portal · user journey & retention', desc: 'Working with the SAAC team on volunteer onboarding, journey, matching and retention — redesigning the portal so first-time volunteers actually return for a second shift.', tags: ['UX research', 'Service design', 'Animal welfare'], progress: 42, progressLabel: '42% staffed · 8 wks', deadline: 'Open until filled', seats: '2 UX research seats · 1 designer', cta: 'Join the cohort', }, { id: 'i-ttab', status: 'live', title: 'National AI Council · TTAB × NTUC · 3 tracks', desc: 'Sitting on the National AI Council administered by TTAB / NTUC, contributing across three tracks: AI for Good, Tech Pulse (ground-up health-check of relevant skillsets for upskilling) and CTO/CIO Leaders Community for the betterment of workers.', tags: ['AI for Good', 'Policy', 'Upskilling'], progress: 60, progressLabel: 'Concept paper seeded · AISG · AWS · Tata · JTC · IAL', deadline: 'Quarterly council', seats: 'Founder serves on EXCO', cta: 'Read concept paper', }, { id: 'i-pods', status: 'live', title: 'Pods of Impact · with Go!Mama', desc: 'Backed by NVPC and Temasek Foundation, POI converts nursing-pod infrastructure into a purpose-built OOH network — reaching mothers during high-dwell, high-trust care moments. Not a CSR initiative; a structural argument about where attention lives.', tags: ['Co-creation', 'Mothers', 'OOH network'], progress: 45, progressLabel: '300 pods targeted by 2027 · 45+ impact partners', deadline: 'Rolling onboarding', seats: '20,000+ community supported', cta: 'Partner with Pods', }, { id: 'i-rise', status: 'upcoming', title: 'RISE · 6-module youth + parent AI curriculum', desc: 'A national youth skilling programme with AISG, ACE.sg, NVPC, SCAPE and JTC. Six modules, two tracks (youth + parent). Looking for facilitators and curriculum reviewers ahead of pilot.', tags: ['Education', 'Curriculum', 'AI literacy'], progress: 18, progressLabel: '18% scoped · pilot Q3', deadline: 'Apply by Aug 1', cta: 'Apply to facilitate', }, ]; /* ── ENGAGE ─────────────────────────────────────────── */ const ENGAGE = [ { num: '01', title: 'Submit a cause', body: 'If your non-profit needs brand, narrative, AI or research support, apply for our pro-bono intake.', cta: 'apply' }, { num: '02', title: 'Pledge skilled hours', body: 'Designers, strategists, researchers, engineers — pledge 8+ hours a quarter into a live cohort.', cta: 'volunteer' }, { num: '03', title: 'Co-fund a programme', body: 'Sponsor an initiative end-to-end, or co-fund alongside other purpose-led businesses. Quarterly reporting.', cta: 'fund' }, { num: '04', title: 'Refer a partner', body: 'Know a non-profit doing real work? Send them our way — we close the loop with you within five working days.', cta: 'refer' }, ]; /* ── SELECTED PROJECTS ─────────────────────────────────────────── */ /* Lifted from B2B AOTY content bank + COG/PVPA decks. Internal initiatives + DE&I + brand-guardian style engagements. */ const PROJECTS = [ { id: 1, title: 'NVPC Company of Good · 10th Anniversary', partner: 'NVPC', year: '2025', region: 'SG', sector: 'Consulting', kind: 'pro-bono', tags: ['FGDs','Brand','B2C activation'], outcomeLbl: 'National volunteering momentum', outcomeNum: 'Live' }, { id: 2, title: 'Pods of Impact · brand & operating system', partner: 'Go!Mama × Temasek Fdn × NVPC', year: '2024', region: 'SG', sector: 'Co-creation', kind: 'pro-bono', tags: ['Brand','Network'], outcomeLbl: 'Mothers community supported', outcomeNum: '20,000+' }, { id: 3, title: 'TTAB AI Council · concept & seeding', partner: 'TTAB × NTUC', year: '2025', region: 'SG', sector: 'AI for Good', kind: 'pro-bono', tags: ['Policy','AI'], outcomeLbl: 'Founding partners seeded', outcomeNum: '5 (AISG · AWS · Tata · JTC · IAL)' }, { id: 4, title: 'DigitallyUs · cyber-wellness narrative', partner: 'Touch Community Services', year: '2025', region: 'SG', sector: 'Education', kind: 'pro-bono', tags: ['Narrative','Brand','Funding'], outcomeLbl: 'Programme positioning', outcomeNum: 'In flight' }, { id: 5, title: 'SAAC Volunteer Portal · onboarding redesign', partner: 'SAAC', year: '2025', region: 'SG', sector: 'Animal welfare', kind: 'pro-bono', tags: ['UX','Service','Retention'], outcomeLbl: 'Volunteer matching uplift', outcomeNum: 'Target +30%' }, { id: 6, title: 'WWF #WeGotThis · climate campaign', partner: 'WWF', year: '2024', region: 'SG', sector: 'AI for Good', kind: 'pro-bono', tags: ['Climate','Campaign'], outcomeLbl: 'Cross-agency activation', outcomeNum: '4 partners' }, { id: 7, title: 'BossMama / Go!Mama · GTM & fundraising', partner: 'Social enterprises', year: '2024', region: 'SG', sector: 'Social Impact', kind: 'pro-bono', tags: ['Strategy','GTM','Fundraising'], outcomeLbl: 'Mothers reached', outcomeNum: '7,500+' }, { id: 8, title: 'TTSH · Breast Cancer Awareness Month', partner: 'Tan Tock Seng Hospital', year: '2023', region: 'SG', sector: 'Social Impact', kind: 'pro-bono', tags: ['Health','Campaign'], outcomeLbl: 'Sunset · ad-hoc model', outcomeNum: 'Learnings filed' }, ]; const FILTERS = [ { id: 'all', label: 'All initiatives' }, { id: 'AI for Good', label: 'AI for Good' }, { id: 'Social Impact', label: 'Social Impact' }, { id: 'Co-creation', label: 'Co-creation' }, { id: 'Education', label: 'Education' }, { id: 'Animal welfare',label: 'Animal welfare' }, ]; /* ── CAUSES (4 tenants) ─────────────────────────────────────────── */ const CAUSES = [ { glyph: '01', title: 'AI for Good', desc: 'TTAB AI Council, three tracks: AI for Good, Tech Pulse and CTO/CIO Leaders. Architecture seeded with AISG, AWS, Tata, JTC and IAL.', meta: '2 active programmes' }, { glyph: '02', title: 'Social Impact', desc: 'NVPC COG consulting, PVPA-conferred work, Pods of Impact and a $60K-a-year pro-bono pledge across mission-driven orgs.', meta: '4 active programmes' }, { glyph: '03', title: 'Co-creation with Partners', desc: 'Cross-agency network of 150+ employees across Oangle, NVPC, Finn Partners and Rinna AI — activating a societal cause-of-choice each year.', meta: '12+ partners activated' }, { glyph: '04', title: 'Education & Animal welfare', desc: 'University curricula at NUS, Kaplan, polytechnics; mentorship cohorts; and SAAC volunteer-portal redesign for the animal-welfare community.', meta: '3 active programmes' }, ]; /* ── PARTNERS (real list from PVPA + AOTY decks) ─────────────────────────────────────────── */ const PARTNERS = [ 'NVPC', 'TTAB', 'NTUC', 'Touch Community', 'SAAC', 'Go!Mama', 'Temasek Foundation', 'WWF', 'TTSH', 'BossMama', 'Finn Partners', 'Oangle', 'Rinna AI', 'raiSE', 'Access SG', 'The Local Farm', 'Rainbow Centre', 'Willing Hearts', 'NUS · TJC · Kaplan', 'SAFRA Punggol', 'Singapore Computing Society', 'PA · SG75', 'AISG', 'Project Signal', ]; /* ── HONEST LEARNINGS · 8 retained, contextualised ─────────────────────────────────────────── */ const LEARNINGS = [ { title: 'Bloodbank interactive site that informed without a clear CTA', body: 'We built an interactive donor-information site, but the experience over-indexed on education and under-indexed on the ask. Without a single, strong CTA tying the journey to a booked appointment, attention converted to interest — not action. We now require a primary conversion event scoped before any visual concepts.', verdict: 'Sunset · 2024', }, { title: "Breast Cancer Awareness Month — handover doesn't survive annual org rotation", body: "Each year's Breast Cancer Awareness Month team at TTSH was different, so the data, audience segments and remarketing hooks we built couldn't be handed across. Year-on-year compounding evaporated. We now scope ad-hoc campaigns only when there's a multi-year custodian on the partner side.", verdict: 'Pivoted · 2024', }, { title: 'Ad-hoc campaign pro-bono is less effective than skill-based brand-guardianship', body: 'One-off campaign donations look generous on a slide but rarely move the needle for the cause. Embedded, multi-year, skill-based consultancy — where AKIN acts as brand guardian over a sustained window — produces compounding outcomes. As of 2025 our default engagement is a 12-month minimum brand-guardian model.', verdict: 'Policy change · 2025', }, ]; /* ── TESTIMONIAL ─────────────────────────────────────────── */ const TESTIMONIAL = { body: "AKIN didn't just hand us a brand and walk away. They sat in our team meetings for months — that's why the work outlasted the engagement. Their team felt like an extension of our own — proactive, strategic, and always willing to go the extra mile.", name: 'Prakash Menon', role: 'Senior Advisor', org: 'Finn Partners (formerly RICE Communications)', meta: 'Cross-agency DE&I & volunteering · Singapore · 2025', }; Object.assign(window, { HONOURS, KPIS, DEI_METRICS, TENANTS, HOURS_PLEDGED, REACH, INITIATIVES, ENGAGE, PROJECTS, FILTERS, CAUSES, PARTNERS, LEARNINGS, TESTIMONIAL, });